I'll define "best" by including things like surface area (do they know more than one skill eg not just a pure SEO tactician), size of products they've worked on, competitiveness of the industry, thoughtfulness on the industry, and results. In general I include internet marketing to encompass these areas:
- SEO
- PPC (adwords)
- Social media (organic and paid usage of Facebook and Twitter)
- Homegrown websites or blogging
- Email marketing
- Platform leverage/widgets/distribu
tion - Mobile distribution (paid installs etc)
- A/B testing and product optimization
- Familiarity in driving virality whether it is through awesome infographics or social media
The people I would rank as the best internet marketers I know:
- Alex Schultz - (built the internet marketing team at Facebook, heavy influence on user growth products at Facebook, did direct acquisition marketing at eBay for several years, has grown his own blogs/personal sites to 300,000+ uniques/month, highly technical and data driven)
- Rand Fishkin - built the top resource for SEO knowledge and tools on the web, can go deeper on SEO than anyone, has grown SEOmoz utilizing a mix of internet marketing tactics including social, blogging, email marketing, etc. This guy has to be included on the list.
- Dennis Goedegebuure - I think he has more than a decade of IM experience and ran large swaths of internet marketing teams at eBay. The guy clearly knows SEO/PPC/conversion rate optimization at major scale. I'm sure there are all sorts of skills he has that I've never even heard of either.
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